Woburn and British Masters support GreenDrive

Friday 9 October 2015

Fredrik Lindgren, European Tour; Gavin Sowden Woburn Golf Club; and Jonathan Smith, GEO at the 2015 British Masters supported by Sky Sports hosted at GEO Certified Woburn Golf Club.Woburn Golf Club, host venue of this week’s British Masters supported by Sky Sports, has demonstrated its continuing commitment to sustainability by supporting the European Tour GreenDrive’s aim of sustainably run events and venues.

The club’s flagship sustainability project, a rainwater reservoir, has eliminated its reliance on external water sources for irrigation whilst maintaining the highest quality playing surfaces for which the club is renowned.

Completed in March 2013, the 22,000m2 reservoir has a capacity of 110,000m3. It collects rainwater both directly and from sustainable drainage in place on the courses. Water from the reservoir is then used in irrigation, meaning the club has become entirely self-sufficient in terms of water use across all three courses.

The success of the reservoir has played a large part in the club’s mission to reduce its environmental impact and is one of several measures introduced which helped it achieve golf’s global sustainability standard, GEO Certified® in 2013.

Some of the other sustainability highlights at Woburn Golf Club include an effective woodland management programme and strong support of local school and community projects. The British Masters supported by Sky Sports has demonstrated its commitment to the European Tour GreenDrive by encouraging public transport and providing cycle parking, using local suppliers, showing energy efficiencies and protecting flora and fauna across the site throughout event build.  

Jonathan Smith, CEO of GEO (the Golf Environment Organization) said: “This is an exciting time for sustainability in golf and both Woburn Golf Club and the European Tour have shown great leadership in their foresight and productive actions. Initiatives such as Woburn’s reservoir and woodland management programme are fantastic examples of sustainability in action which benefits the environment, the business and the community. We look forward to continuing to work with both organisations as they continue to lead by example.”

Fredrik Lindgren, Head of Corporate Responsibility at The European Tour said: “Woburn Golf Club is a great example of a club which has recognised and acted on the benefits of embedding sustainability throughout their operations. It is European Tour’s policy that our host venues should become GEO Certified® and that the events are run with minimal impact on the environment and with added value to the community.   The experience of Woburn clearly demonstrates the benefits to club, community and environment, which achieving and maintaining the standard can bring.“

Jason O’Malley, General Manager at Woburn Golf Club said: “ At Woburn Golf Club we are committed to protecting our environment and reducing our resource footprint. We take our responsibilities as stewards of the land very seriously and we have seen a great deal of benefit in doing so, including the highly respected recognition as a GEO Certified® club. We are proud to be the host venue for the 2015 British Masters and to be working with The European Tour in their own efforts to lead sustainability in golf.“


Further Information:

For Media Enquires Please Contact:

Libi Newell, Communications and Community Engagement, Golf Environment Organization Tel: +44 162 0895 100 Email: libi@golfenvironment.org

About GEO and GEO Certified®

Administered by GEO, GEO Certified® is golf’s internationally accredited and widely supported eco-label and is a member of ISEAL Alliance, the global assurance body for standards in sustainability. GEO is a stakeholder-funded, not-for-profit organization, dedicated to helping the global golf community establish leadership in environmental enhancement, resource efficiency and community value. For more information, please visit www.golfenvironment.org.

About Woburn Golf Club

Woburn Golf Club is the only 54 hole venue to have all 3 courses, the Duke’s, Duchess and Marquess, featured in Golf Monthly & Golf World’s Top 100 Courses in the UK & Ireland. The club continues to develop with the recent addition of the Tavistock Short Game Area which was designed by Manuel Piñero and opened in June 2015. Having hosted over 50 professional tournaments, Woburn is ideal for corporate & society golf days. With the British Masters supported by Sky sports being staged on the Marquess course it is the seventeenth time the British Masters will have been held at Woburn.  The Marquess course which will also be the venue for the 2016 Ricoh Women’s British Open. 

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