How does your Pro Shop measure up for sustainable golf apparel?

How does your Pro Shop measure up for sustainable golf apparel? 

When golf clubs are looking to adopt a more sustainable approach, it’s important that every part of the business plays a role. In this series, you’ll find more information about how maintenance teams and clubhouse staff can adopt sustainable practices, but how can your Pro Shop Do One Thing #ForSustainableGolf? 

More and more established brands and newcomers are entering the sustainable golf space via a range of apparel. 

Below are just some ways you can make a simple switch to your buying behavior:

• Choosing upcycled golf clothing or garments manufactured more sustainably 
• Considering the carbon footprint of the apparel that’s in stock
• Researching the brands that donate some of their profits for sustainable causes

A ‘one club’ approach to sustainable golf makes sense and it’s an area that’s only going to increase in importance in the minds and lives of golfers globally. Make sustainable golf apparel your ‘one thing’ to get started and build up momentum from there with things such as bamboo golf tees, reusable water bottles and more. 

Here are just three examples of how sustainable golf apparel can look great and do good at the same time:

• Carnoustie Golf Links, Scotland - Sustainable products stocked in Pro Shop
• AT&T Pebble Beach Pro-Am, United States - Banners for Backpacks 
• Royal Dornoch Golf Club, Scotland - Donations to support wildcat conservation 

"Galvin Green believes that sustainable golf apparel is vitally important for the benefit of all golfers playing today, as well as the future of the global environment," said CEO Nicholai Stein. "That's why the brand continues to invest in innovation in this area in conjunction with suppliers who share our core values. Ultimately, sustainability is about taking responsibility. The most responsible action a company like ours can take is to create quality products that last longer. But, we also ensure that we take responsibility for the choices we make – from the Code of Conduct that guides our collaborations, to our travel carbon footprint, product development and distribution,” he added.

With advances in fabric and manufacturing technology improving all the time, golfers don’t have to make a compromise between sustainability, style and performance on the course. And you can play an important role in this mindset shift. 

Here are three ways you can engage with golfers on sustainable apparel and help when it comes to conserving resources: 

• Take the time to learn about sustainable alternatives and strike up conversations with golfers
• Think about how your club could support a local charity or group through sustainable golf apparel sales
• Set a positive example through you and your team embracing sustainable clothing lines 

We’d love to read about your great work in this area. Please share any success stories via the Sustainable Golf Highlights Hub and we’ll amplify these on social media.

If you liked this article, you may also want to read three ideas for a more sustainable golf club supply chain