A comprehensive communications strategy has ensured multiple levels of interaction with the public - some to inform, others to involve and others to inspire. Using a range of media including web, press, social, print and on-site signage and face-to-face outreach/training, ensured exposure and accessibility to all interested groups ranging from the local community, general public, attendees, suppliers and residents.
Examples include fan involvement in charitable giving such as opportunities for children in local elementary schools to participate in the “Plaid About Reading” Program, with winning classes given the opportunity to meet a PGA Tour professional and attend the RBC Heritage.
Extensive waste-management communications reinforced best practice with more than 100 recycle bins strategically placed throughout the golf course and facilities and waste bins clearly marked for separation of food, recyclables, and landfill waste. Zero Waste stations staffed with trained volunteers from Experience Green’s Master Recycling program help educate patrons and ensure proper sorting for optimal reductions, with volunteers from Blufton High School football team were responsible for on course collection.