European Tour Drives the Green at KLM Open

Thursday 19 September 2013

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KLM Open

12-15 September 2013                                                       Community


It was another green week on the European Tour last week as the 2013 KLM Open once again set a high standard for sustainability. While Joost Luiten sealed a historic day for Dutch golf by winning the KLM Open after a sudden death play-off with Miguel Angel Jiménez, behind the scenes the organisers and many other partners had further expanded their sustainability credentials. 

GEO CERTIFIEDThe choice of venue is always key for delivering a sustainable event and the Kennemer Golf & Country Club yet again demonstrated its leadership with the announcement of it’s recertification to the GEO Certified golf industry ecolabel.  The presentation took place at one of three Dutch Golf Federation seminars on sustsinability, which also included the launch of the Dutch Turfgrass research Foundation, attended by over 60 people from across European Golf.

With 47 clubs now GEO Certified Dutch golf has been leading the way for some time.

Helping to showcase sustainability throughout the week, the KLM Open continued to drive the green strongly, making a significant contribution to the European Tour GreenDrive.


NatureAt the event, the winner and European Tour professional, Joost Luiten signed an agreement to become an ambassador for the Committed to Birds programme, developed by the Netherlands Golf Federation in partnership with Birdlife Netherlands. The programme focuses on celebrating the rich variety of birds found on and around Dutch golf courses.


EnergyThe temporary generators were partly powered by biodiesel produced from the processing of the biokerosene used by KLM on some of their flights. As far as possible CO2 emissions of the event are minimised and the remaining emissions are compensated for. The players and organisers were transported in green-label BMWs and their flights to the KLM Open were compensated for via KLM’s CO2Zero service. 

Supply Chain

Supply ChainA major impact from an event is both the embedded carbon in manufacturing new products for the event and the waste it produces at the end. This was minimised through a rental policy where the contractor, De Boer, was able to supply rental furniture and tents in The Village. De Boer is the first temporary venue rental company to be ISO 14001 certified.  The catering supplier, Maison van den Boer’s provided 80% organic food and drinks and the fish was MSC certified. 


To reduce waste to landfill, the plates, cutlery and napkins were biodegradable. Waste was collected in drums around the site and segregated on site behind the scenes. Prior to the event, visitors and guests are sent their tickets by email to reduce postage and printing. 


CommunityThis year’s Charity Challenge on 7 September, prior to the KLM Open, supported the DON foundation. The Charity Challenge is a one-day golf tournament with a number of Dutch celebrities, such as presenter Beau van Erven Dorens, football coach Frank de Boer, Pieter van Vollenhoven, former professional hockey player Floris-Jan Bovelander and pop singer Do. Together with the participating companies the event traditionally raises a considerable sum for charity.


GEO (The Golf Environment Organization) is an international, stakeholder led, not-for-profit, entirely dedicated to the promotion of sustainability in and through golf. GEO takes a practical, positive, and open approach, working together with golf organizations, environmental experts, golf industry professionals and sponsors to provide programmes that guide and reward comprehensive, credible action in golf management, development and tournaments. 

For more information on the European Tour GreenDrive, the OnCourse programme for club and course management and other examples of sustainability action in action in golf go to:

Kelli Jerome, Director, Programmes

T: +44 1620 895100 E:

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