Bins at BMW PGA Championship 2016 2The European Tour's partners with GEO Foundation around their sustainability programme. The initiative is possible with support from partners and sponsors who have come forward as leaders in their support of sustainable golf.

Here you'll find examples and updates of initiatives in place at European Tour GreenDrive events. If you'd like to get your tournament involved contact us.

bmw championship logo

Behind the Green at 2016 BMW PGA Championship News Story

Behind the Scenes at the 2016 BMW PGA Championship Interviews - a series of 5 question interviews with key staff and contractors at the 2016 BMW PGA Championship exploring GreenDrive at the event:

Dubai Duty Free Irish Open

Beyond Golf at the Irish Open

Experience the beauty of the Irish country side and some of the wildlife for which the country is famed at the K Club, host of the 2016 Dubai Duty Free Irish Open.


GEO Certified® Golf Della Montecchia a Leader in Sustainable Golf

Host of the Montecchia Open by Lyoness, a European Challenge Tour event, shows leadership in sustainable golf becoming GEO re-Certifified in May 2016.

Ryder Cup

Ryder Cup 2014 - Driving Sustainability in Golf tournaments

The GreenDrive programme at the Ryder Cup 2014 see's partnership work create lasting legacies, community re-use initiatives and zero-waste to landfill.

October 2015 - GreenDrive Triumphs at Protugal Masters
October 2015 - Woburn and British Masters Support GreenDrive
July 2015 - Scottish Open Steps up to Sustainability
May 2015 - Ryder Cup Sets New Standard for Sustainable Events
May 2015 - Green to the Fore at BMW PGA Championship
October 2014 - Ryder Cup Green Drive
June 2014 - Lyoness Open Powered by Greenfinity
May 2014 - Toro Renews Support for European Tour Green Drive
September 2013 - European Tour Green Week at 2013 KLM Open
June 2013 - Ecological Footprint measured at Lyoness Open
June 2013 - Announcement at BMW PGA Championship




The association between Rolex and golf dates back to 1967, when Arnold Palmer became a Rolex Testimonee. Since then, the relationship has grown and prospered based on common values, such as the pursuit of excellence and the respect of tradition. In its support of golf, as with its every endeavour, Rolex gives high priority to sustainability.




With innovative turf management equipment and precision irrigation solutions, Toro is committed to protecting the world's resources while delivering commercially viable solutions, with emphasis on research, development and innovation. As a Sponsor of GEO and Green Drive on the European Tour, Toro expands its support for environmental efforts in golf.