England
2024
Radnor Hills and Ardagh Group are producing bespoke canned drinks to help keep golfers hydrated at some of golf’s leading professional events this year.
Radnor is the official water supplier for several high-profile DP World Tour golf tournaments this summer, including the Genesis Scottish Open at The Renaissance Club in North Berwick, the Betfred British Masters, to be played at The Belfry between 29 August and 1 September, and the BMW PGA Championship, to be played at Wentworth Club between 19 and 22 September.
The leading Welsh soft drinks manufacturer is also the official supplier of the Senior Open Championship, which this year was held at the famous Carnoustie Golf Links in Scotland.
Radnor and Ardagh Metal Packaging (AMP), a leading global supplier of recyclable, sustainable metal beverage cans and ends to brand owners, have teamed up to produce co-branded infinitely recyclable cans of spring water.
The canned water is available to players, caddies, and marshals from a number of fridges and specially branded water coolers around the tees and practice grounds at the various events.
Top players, including Rory McIlroy, Bob MacIntyre, and Tom Kim, were pictured with the cans at a press conference at the Genesis Scottish Open.
The DP World Tour’s “Green Drive” sustainability programme has seen it become the first professional golf Tour to commit to being net carbon zero by 2040. This forms part of the Tour’s wider Golf for Good programme – a commitment to being environmentally and socially sustainable and ensuring the Tour has a positive long-term impact on the courses, countries, and communities visited each season.
