Partnering with hockey team to fight bullying and exclusion

Timrå Golfklubb

Sweden

Written by: Robert Martin

After renovating our driving range and short-course facilities here at Timrå Golfklubb, the training area will be branded "Teamsters Golf Arena". This is a cooperation with the local professional hockey team's charity organization which aims to fight bullying and exclusion for young people not only in sports, but also in society.

The charity also works to promote physical activity for young people by exposing them to different sports. And, finally, working together with schools, companies and social groups to reach these goals.

The partnership includes naming rights for the arena to promote the Teamsters brand, as well as a charity golf competition to raise money for the charity itself. The cooperation also opens the door for young people to learn more about golf and how to play.

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