Increasing participation in women and children through membership initiatives

Golfklúbbur Mosfellsbæjar

Iceland

Written by: Ágúst Jensson

We are now in our third season where we have special rates in our membership fees for kids and beginners. When both parents are members or if you are a single parent, kids aged 18 and younger get free membership. This has increased our membership in this age group by about 40% in two years.

We have also set up a special price for the spouses of our members where they get a 50% discount of the membership fee in the first year. This has been a very good factor in increasing female members in our club. In 2020 we had 479 female members, and now there are 615.

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