GEO Team


Team Image

Meet the team working to help drive sustainability in and through golf.

Jonathan SmithJonathan Smith

Founder and Executive Director, GEO Foundation

For nearly twenty years Jonathan has been involved with sustainability in golf, from field support to planning, working for golf and for government. For ten years he has been bringing a positive vision, progressive strategic direction, an ethos of collaboration and a genuine passion... leading GEO to be a dynamic, credible, influential and trusted organization, helping usher golf to the forefront of the sustainability movement.  

Kelli JeromeKelli Jerome

Executive Director, GEO Foundation 

Bringing experience from years in product management and strategic relations at Microsoft headquarters during the early years of the digital age, Kelli is now turned toward another important frontier, sustainability. Responsible for GEO Certification Ltd, and managing the effective, efficient and nimble implementation of GEO's work, to meet the strategic vision of the foundation and stakeholders. 

Richard AllisonRichard Allison  

Project Manager, GEO Certified®  for Golf Facilities (for subsidiary GEO Certification Ltd.)

Richard brings valuable knowledge and outlook with a BSc in Environmental Science and a Golf Course Management Diploma. He reviews applications for GEO Certified®, works with the verifier network, and monitors trends amongst facility reports, inputting to GEO around future Standards and programme usability. A lifelong golfer interested in agronomy and nature, he enjoys supporting the people working toward certification.  

Michael BekkenMichael Bekken

Project Scientist, OnCourse® (part-time)

Michael is both an avid scientist and golfer and combines these two passions by working in sustainable golf, and as a key contributor to the OnCourse for facilities program.  Michael earned a BS in Biology and Geology and played collegiate golf at the College of William and Mary in Virginia.  Michael is currently pursuing a Ph.D. at the University of Wisconsin-Madison, is focused on developing sustainability metrics for golf. 

Sam ThomasSam

Programme Director, Golf Development 

Sam is focused on GEO's role in supporting and advocating sustainability in golf development, in both established and emerging markets, working with architects, developers, governments, and tourism bodies. From oversight of the programme for sustainable development and dissemination of best practice and standards, Sam's dedication and focus set a pace at GEO. He is a chartered member of the UK Landscape Institute with an MSc in Golf Course Architecture. 

John KempJohn

Manager, OnCourse® Engagement

With a degree in Golf Management, and professional qualifications in Golf Course Architecture and Club Management John has worked internationally in nearly every kind of job in the golf industry - from greenkeeper to club manager, designer & builder to consultant.  He is passionate about helping those who work and volunteer in the industry to be better custodians of their clubs, courses and communities through sustainability and OnCourse.

Moira FraserMoira


Moira is GEO's full time administrator and is generally the first point of contact for anyone getting in touch with the office.  She brings a wealth of experience with her from previous  roles and has a passion for what GEO stands for.  She is delighted to be able to support the Team on a daily basis, helping to keep things running smoothly.

Jamie GrahamScreen Shot 2019 04 24 at 09.30.57

Manager, OnCourse® Communications 

Jamie joined GEO Foundation in April 2019 and has 15 years' experience in marketing and communications for national and international brands. This includes copywriting, social media management, paid advertising and SEO. He is responsible for delivering the content strategy for GEO Foundation and OnCourse®. 

Michael WilliamsMichael W with flag

 Support, Golf Development

Michael has built up a knowledge of golf by working in the industry, and through playing at University division level. During his studies, his passion for the game was applied in an academic context on both his MA and MSc programs, which addressed the impact of landscape on golf tourism as well as energy use. Michael supports GEO’s efforts in ensuring the integration of sustainability into golf developments in the most effective and efficient way possible.